Sunday, March 13, 2016

#CMW Artist Showcase - Lemon Cash

Ottawa rockers Lemon Cash are getting everything ready to bring their sound to Canadian Music Week. We had asked them a handful of questions about their upcoming performance.

Hammer Records: Tell us what you think of when you think Canadian Music?
Lemon Cash: This will be our first time participating in Canadian Music week, but we feel this is Canada's opportunity to showcase our unsigned talent to the world. Canada is slowly but surely becoming a mecca for top artists - ie Drake, Bieber, the Weekend, the Arcade Fire and Canadian Music Week gives artists the opportunity to be the next big thing.

Hammer Records: How did you get involved in Canadian Music Week?
Lemon Cash: We got involved with Canadian Music Week by applying through Sonicbids and then our manager Peter Starr was able to pull a few strings to solidify a showcase show. 

Hammer Records: What do you have planned for Canadian Music Week?
Lemon Cash: We'll be heading down a couple days early with our management team to prepare for the show. In regards to the show itself, we have a few different "moments" planned to create a lasting memory for those in attendance, however if we gave them away now, they wouldn't really be a surprise now would they? haha. No but we feel the best way to connect with a crowd is to invite into joining the show emotionally. If you can create an emotional attachment with your show, you can create a lasting experience for everyone in attendance.

Hammer Records: What message do you want to send to Canadians listening to your music?
Lemon Cash: With today's music we feel everything is so immersed in the EDM - pre recorded culture, that we want people to know that bands are still very much a thing, but in a different way. We don't want to play rock music like it's been played for the last 10 years, we want to implement elements of the EDM song structure with rock/indie pop riffs and melodies. Perhaps similar to what Coldplay and Maroon 5 are doing. We like to keep things as simple as possible - we want you to be able to dance to our music and know the chorus off by heart by the time the 2nd or 3rd chorus hits.

Hammer Records: Whats coming up for you?

Lemon Cash: Our schedule is pretty jammed, but I suppose that's a good thing. We have a few festival gigs lined up in Montreal, Ottawa and Toronto this spring and summer.

We just released our first EP which can be found on Spotify, Apple music, Itunes, Soundcloud etc - and now we're working on our 2nd EP that we'll be recording in Toronto with producer James Robertson who notably produced Down With Webster. 

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